During a press conference at The Diamond in Richmond, the Virginia Department of Motor Vehicles (DMV) and the City of Richmond unveiled a 54-foot ladder to illustrate the dangers of speeding. The display highlights that falling from this height equates to being hit by a car traveling at 40 mph.
Virginia Secretary of Transportation W. Sheppard Miller III stated, “Speeding was a factor in more than 400 traffic deaths in Virginia last year.” He emphasized the importance for drivers to understand their impact on road safety.
Markers on the ladder correlate increasing heights with vehicle speeds, demonstrating the force experienced by pedestrians struck by cars at various speeds. DMV Commissioner Gerald Lackey noted, “This campaign makes the invisible visible.”
In response to traffic fatalities, Richmond has implemented Vision Zero strategies aiming to eliminate such incidents by 2030. Mayor Danny Avula commented on these efforts, stating that safer streets are crucial for a thriving city.
The ladder was created through collaboration among local organizations and is part of a broader effort across several states under the National Highway Traffic Safety Administration’s Region 3 initiative.
Richmond residents can view this installation during upcoming baseball games at The Diamond.
